Martina, Anak Gani. (2007) Kajian strategi pengiklanan Bandar Raya peranginan Miri. [E-LPTA] (Unpublished)
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Abstract
The research is done on the campaign and promotional strategy to promote Miri Resort City. Hence, creating a campaign to promote Miri resort City locally and internationally. The used of creative graphic elements with real photo could helps to boost the image and identity of Miri as a resort City.
| Item Type: | E-LPTA |
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| Uncontrolled Keywords: | Advertising campaigns, Advertising, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Saman |
| Date Deposited: | 20 Feb 2017 02:24 |
| Last Modified: | 20 Feb 2017 02:24 |
| URI: | http://ir.unimas.my/id/eprint/15362 |
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