A repositioning strategy for rural tourism in Malaysia- community’s perspective

Shaista, Falak and Lo, May-Chiun and Yeo, Alvin Wee (2014) A repositioning strategy for rural tourism in Malaysia- community’s perspective. Procedia - Social and Behavioral Sciences, 144. pp. 412-415. ISSN 1877-0428

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Abstract

The local community is an important stakeholder in rural tourism. However the rural tourism positioning strategies have been developed from the perspective of a single stakeholder tourist, and have overlooked at local community's perspective. It is important to include community's perspective because rural tourism cannot be successful without community support. There is lack of approach to highlight the issues hindering the active participation of communities in tourism planning and implications. The aim of this research is to develop a framework for repositioning of rural tourism, by addressing community approach rather than just a tourist industry. The proposed framework, developed on the indicators from literature, will help to explore local community's perspective on current positioning and will identify the gaps for a potential repositioning. The study will provide insights to local communities, government, policymakers and other stakeholders and help them to develop effective rural tourism strategies.

Item Type: E-Article
Uncontrolled Keywords: Positioning; Repositioning; Tourism strategies; Rural tourism; Community based rural tourism, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Institute of Social Informatics and Technological Innovations
Depositing User: Karen Kornalius
Date Deposited: 15 Nov 2016 06:07
Last Modified: 07 Nov 2017 01:14
URI: http://ir.unimas.my/id/eprint/14283

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