Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product

Jee, Teck-Weng and Ernest Cyril , de Run (2013) Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product. Asia Pacific Journal of Marketing and Logistics, 25 (1). pp. 70-101.

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Official URL: http://www.researchgate.net/publication/236204270_...
Item Type: Article
Uncontrolled Keywords: UNIMAS, University Malaysia Sarawak, 2013, Consumer Behavior, Value, Advertising, Customer Satisfaction, Personal Value, Sales Promotion Techniques, Malaysia
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HM Sociology
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 24 Mar 2014 03:40
Last Modified: 19 Aug 2015 07:16
URI: http://ir.unimas.my/id/eprint/1413

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