Constructing ethnic identification variables of Malay, Chinese and Iban

Ernest Cyril , de Run (2007) Constructing ethnic identification variables of Malay, Chinese and Iban. The ICFAI Journal of Marketing Management, 6 (3). pp. 38-52. ISSN 0972-6845

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This paper sets out to measure ethnic identification variables in a Malaysian context. Seven most widely accepted constructs of ethnic identity, language, friendship networks, religious affiliation, participation in clubs and organizations, endogamy, food preference and traditional celebrations were translated into nine constructs. Data collected was analyzed using exploratory factor analysis on three ethnic groups, Malay, Chinese and Iban in Malaysia. The findings indicate that "my language" and "my friends" can measure ethnic identification strength, with a caveat for religion Malays.

Item Type: Article
Uncontrolled Keywords: Ethnic, Ethnic Identification Strength, Malay, Chinese, Iban, research, Universiti Malaysia Sarawak, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 24 Mar 2014 03:24
Last Modified: 23 Jul 2015 06:24

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