Ernest Cyril, de Run and Muhammad Mohsin, Butt and Fam, Kim-Shyan and Jong, H. J. (2012) Attitudes towards offensive advertising: Malaysian Muslims' views. Journal of Islamic Marketing, Vol. 1 Issue 1, pp.25 - 36, 1 (1). pp. 25-36.
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| Item Type: | Article |
|---|---|
| Additional Information: | Universiti Malaysia Sarawak, UNIMAS |
| Uncontrolled Keywords: | UNIMAS, Advertising, Advertising effectiveness, Public opinion, Religion, Islam, Malaysia |
| Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 21 Mar 2014 08:31 |
| Last Modified: | 12 Apr 2016 06:27 |
| URI: | http://ir.unimas.my/id/eprint/1393 |
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