Willingness To Pay In Kubah National Park And Matang Wildlife Centre: A Contingent Valuation Method

Nor Afiza, Abu Bakar and Alias, Radam and Zaiton, Samdin and Mohd Rusli, Yacob (2016) Willingness To Pay In Kubah National Park And Matang Wildlife Centre: A Contingent Valuation Method. International Journal of Business and Society, 17 (1). pp. 131-144. ISSN 1511-6670

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Abstract

National Park is an important component in the protected area system, and plays a key role in the tourism industry, precisely through ecotourism. Since its inception, the national park concept has been defined in different ways, but it is often connected with the idea of conservation and preservation of the nature and its ecosystems. Having the challenges in the determination of the value (price) of the non-market goods and services, non-market valuation techniques such as Contingent Valuation Method and Choice Experiment have been developed to cater the issues in valuing environmental goods. This study seeks to study on the association of ecotourism as a segment of tourism in Malaysia. However, the scope of this study is limited to the valuation of ecotourism of NPs in Malaysia, particularly in Kubah National Park, Sarawak. Data were obtained using questionnaires from face-to face interviews. A sample of 618 respondents, comprising of visitors and non-visitors (Kuching residents) were involved in the study.

Item Type: Article
Uncontrolled Keywords: Willingness to Pay; Kubah National Park; Ecotourism; Contingent Valuation Method; Entrance Fees, research, Universiti Malaysia Sarawak, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 21 Sep 2016 23:22
Last Modified: 21 Sep 2016 23:22
URI: http://ir.unimas.my/id/eprint/13561

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