Design capabilities development in a Malaysian automotive vendor company

Ana Sakura, Zainal Abidin and Rasli, Muslimen and Shahrol, Mohamaddan and Rosnah, Mohd Yusuff and Noorul Amni Qistina, Mohd Daud (2015) Design capabilities development in a Malaysian automotive vendor company. In: 2015 International Conference on Industrial Engineering and Operations Management (IEOM), 3-5 March 2015.

Design Capabilities Development in A Malaysian (abstract).pdf

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Global competition has made manufacturing enhancement saturated. Manufacturers have to find new ways of increasing their competitiveness. A company's capability to conduct design determines the success of innovative products as a main determinant of profit attainment, especially in the technological industry. Design capability (DC) is defined as the availability of technical manpower skills and facilities to conduct design, namely, R&D, testing equipment and prototyping facilities, and the presence of technology to support current and future manufacturing innovations. DC is a company unique resource and can be deployed as a strategy to response in any circumstances and enable a company to anticipate future market demands and to manage global challenges. However, not many Malaysian automotive vendors have full in-house DC. Prior studies also found that Malaysian vendors have limited capabilities in finance, technology and facilities which have impeded the DC development. There is a number of critical success factors (CSFs) involved in developing successful DC. Currently, studies on vendors DC, particularly in Malaysia are very limited, making the development process more complicated. A study was conducted in an automotive vendor company that has successfully developed an in-house DC and was able to improve its business performance. Productivity, reputation and the company's competitive advantage were increased. Thus, the DC development of the company was studied and a framework was proposed. This study is to enable other vendor companies to emulate and understand the DC requirements and serve as a guide for other companies intending to develop their DC.

Item Type: Proceeding (Paper)
Uncontrolled Keywords: CSFs, Design Capability (DC), Malaysia, automotive vendor, unimas, university, universiti, Borneo, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: T Technology > TL Motor vehicles. Aeronautics. Astronautics
Divisions: Academic Faculties, Institutes and Centres > Faculty of Engineering
Faculties, Institutes, Centres > Faculty of Engineering
Depositing User: Karen Kornalius
Date Deposited: 31 Aug 2016 19:13
Last Modified: 31 Aug 2016 19:13

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