Improving Product Display of E-commerce Website through Aesthetics, Attractiveness and Interactivity

Syahrul Nizam, Junaini and Jonathan, Sidi (2005) Improving Product Display of E-commerce Website through Aesthetics, Attractiveness and Interactivity. In: Proceedings of the 4th International Conference on Information Technology in Asia 2005 (CITA05), December 2015, Kuching.

[img]
Preview
PDF
paper+cita05+final+-+iris.pdf

Download (300kB) | Preview

Abstract

In the development process of online store, the attributes of the product view is very important. The fundamental problem that motivated this study is to find the factors that determine customer acceptance of virtual stores especially related with the product display. Through an experimental study, the features of jcpenney.com, victoriassecret.com and adidas.com have been analyzed with respect to aesthetics, attractiveness and interactivity. We present a theoretical framework that highlights the relative importance of these attributes of display to attract customers. Results of this research are expected to provide a basis for better design and display of product at the online store. The results recommend improved guidelines for product display on e-commerce website. We present, from our experience and conclude with suggestions for design and evaluation of product display at the online store.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: E-commerce, Online Catalogue, Aesthetics, Attractiveness, Interactivity, 2005, FCSIT, Universiti Malaysia Sarawak, UNIMAS, universiti, university, Borneo, Malaysia, Sarawak, Kuching, Samarahan, IPTA, education, undergraduate, research
Subjects: T Technology > T Technology (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Computer Science and Information Technology
Depositing User: Karen Kornalius
Date Deposited: 20 Mar 2014 00:33
Last Modified: 03 Aug 2018 01:07
URI: http://ir.unimas.my/id/eprint/1238

Actions (For repository members only: login required)

View Item View Item