Women's buying behaviour towards organic food

Yeo, Sing Ee (2014) Women's buying behaviour towards organic food. Masters thesis, Universiti Malaysia Sarawak, UNIMAS.

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Abstract

This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature has been incorporated and thus, it provides a better view and understanding on women's buying behaviour towards organic food. In addition, there is a discussion on purchase intention towards organic food with variables like attitude, subjective norm and perceived behavioural control. This paper also discusses about customer satisfaction and loyalty.

Item Type: E-Thesis (Masters)
Additional Information: Thesis (CMBA) -- Universiti Malaysia Sarawak, 2014.
Uncontrolled Keywords: buying behavior, women, Consumer behavior, organic food, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 28 Jan 2016 02:11
Last Modified: 28 Jan 2016 02:11
URI: http://ir.unimas.my/id/eprint/10376

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