The portrayal of women in Malaysian magazine :a case study on cleo

Erlinda, Mikal (2008) The portrayal of women in Malaysian magazine :a case study on cleo. [Project Report] (Unpublished)

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Abstract

This study aims to identify the portrayal of women in Malaysian media (Cleo Magazines 2006) which is grounded on feminism. The objectives of this study are to find terms (noun/noun phrase, verb/verb phrase and adjectives) used to describe women and to evaluate the existence of sexist discourse in the language used based on the feminist theory. It is a case study using discourse analysis at the word and phrase level, particularly based on systemic functional grammar. The findings showed that the terms used to describe women in the magazine were either neutral or non-neutral (sexist) terms. It also showed that sexist discourse especially exclusive terms for female existed in the language used in the magazines.

Item Type: Project Report
Additional Information: Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2008.
Uncontrolled Keywords: Language and languages, Linguistics, women, cleo magazines, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak
Subjects: L Education > L Education (General)
P Language and Literature > P Philology. Linguistics
Divisions: Academic Faculties, Institutes and Centres > Faculty of Cognitive Sciences and Human Development
Depositing User: Karen Kornalius
Date Deposited: 24 Jul 2014 01:58
Last Modified: 25 Oct 2017 03:42
URI: http://ir.unimas.my/id/eprint/4221

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