Framing crisis response messages on Facebook: a second level agenda analysis of MH370

Dayang Aizza Maisha, Abang Ahmad and Noratikah, Mohamad Ashari and Mus Chairil, Samani (2017) Framing crisis response messages on Facebook: a second level agenda analysis of MH370. SHS Web of Conferences, 33.

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Official URL: https://doi.org/10.1051/shsconf/20173300035

Abstract

A crisis can certainly bring great threats to an organisation. In time of crisis, what the organisation says and does may impose significant effect on the organisation’s effort to survive its reputational damages. Although crisis responses are considered a common topic, this rapidly growing field of research is however vital to be critically explored. In light of Situational Crisis Communication Theory (SCCT) [1] and the Second-level Agenda Setting approach [2], this study seeks to analyse the message frames used by Malaysia Airlines System (MAS) in the formation of MH370 crisis response messages that that were disseminated directly to the organisation’s stakeholders on Facebook. The convergence of framing and second level agenda setting has made this study significant as it advances the explication of potential crisis communication effects by underscoring the distinct importance held by certain attributes and frames, in the content of a crisis response message. This paper also includes discussion on the directions for future research on crisis response strategies particularly in the local context.

Item Type: Article
Uncontrolled Keywords: Framing crisis response, messages, Facebook, MH370 analysis, research, Universiti Malaysia Sarawak, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Academic Faculties, Institutes and Centres > Faculty of Language Studies & Communication Studies
Depositing User: Karen Kornalius
Date Deposited: 06 Jul 2017 01:30
Last Modified: 06 Jul 2017 01:30
URI: http://ir.unimas.my/id/eprint/16829

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