Creative strategy in advertising of undergarment in Malaysia

Que, See (2013) Creative strategy in advertising of undergarment in Malaysia. [Project Report] (Unpublished)

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Abstract

This study focused on creative advertising campaigns for undergarment in the context of Malaysia. The research will be emphasis on the visual communication through the integration of ideas and technology. The validation will be a final phase on measuring the effectiveness of the campaign.

Item Type: Project Report
Additional Information: Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2013.
Uncontrolled Keywords: Industrial marketing, Advertising, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HJ Public Finance
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Saman
Date Deposited: 29 Jun 2017 03:31
Last Modified: 27 Sep 2017 08:31
URI: http://ir.unimas.my/id/eprint/16772

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