Sustainable Community Development through Homestay Programme

Dayang Affizah, A.M. and Melissa, W. and Muhammad Ashraf, R. (2017) Sustainable Community Development through Homestay Programme. Journal of Public Administration and Governance, 7 (1). ISSN 2161-7104

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Abstract

This study analyses the dimensionality of tourist perceived value in community-based homestay tourism context. A survey of 150 visitors to homestay in Kuching, Sarawak was conducted and used to examine the perceived value dimensions in tourism context, statistical analysis and structural equation model were used to verify the validity and reliability of scales used. Satisfaction Level was measured using tested perceived value with six dimensions that illustrated through structural construct, (i) emotional value, (ii) experiential value (host-guest interaction), (iii) experiential value (activity, culture and knowledge), (iv) functional value (establishment), (v) functional value (price), and (vi) functional value (service). The finding shows that emotional, experiential and functional are important determinants of perceived value which affect the visitor’s satisfaction level on homestay tourism. Moreover, statistical findings indicated that only five dimensional have positive affect towards Satisfaction Level while function value (establishment) computed a negative affect towards satisfaction.

Item Type: Article
Uncontrolled Keywords: Homestay tourism, Tourist perceived value, Experiential value, Emotional value, Satisfaction level, Exploratory factor approach, Confirmatory factor approach, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 18 May 2017 07:50
Last Modified: 18 May 2017 07:50
URI: http://ir.unimas.my/id/eprint/16326

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