Items where Author is "Norjaya, Mohd Yasin"

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Article

Sharizal, Hashim and Norjaya, Mohd Yasin and Siti Aisyah, Ya’kob (2020) What constitutes student–university brand relationship? Malaysian students’ perspective. Journal of Marketing for Higher Education. ISSN ‎0884-1241

Book

Sharizal, Hashim and Norjaya, Mohd Yasin (2019) Customer-Brand Relationship What the Universities Should Know. pertama . Penerbit Universiti Kebangsaan Malaysia, UKM Bangi, Selangor Darul Ehsan. ISBN 978-967-412-817-3

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