Items where Author is "Norazirah, Ayob"

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Number of items: 19.

Article

Ellin, Ng and Norazirah, Ayob (2023) Are We Different? Evaluating Cultural Values of Local Ethnic Groups in Sarawak, Malaysia. The International Journal of Interdisciplinary Cultural Studies, 18 (1). pp. 29-50. ISSN 2327-008X

Guan, Li Ping and Norazirah, Ayob and Puah, Chin Hong and Mohammad Affendy, Arip and Jong, Meng Chang (2023) Destination Image Perception Mediated by Experience Quality : The Case of Qingzhou as an Emerging Destination in China. Electronics, 12 (4). pp. 1-18. ISSN 2079-9292

Mohamad Asyraaf, Mohamad Attan and Janifer, Lunyai and Norazirah, Ayob and Mohd Waliuddin, Mohd Razali (2023) Emotional and Rational Appeals Influence on Purchase Intention of Airasia Products : Implicit and Explicit Memory as Mediator Variables. International Journal of Academic Research in Business and Social Sciences, 13 (8). pp. 63-71. ISSN 2222-6990

Muhammad, Ali and Chin Hong, Puah and Anum, Ali and Syed Ali, Raza and Norazirah, Ayob (2022) Green intellectual capital, green HRM and green social identity toward sustainable environment : a new integrated framework for Islamic banks. International Journal of Manpower, 43 (3). pp. 614-638. ISSN 0143-7720

Cheryl, Shee Yupeh and Norazirah, Ayob (2020) Advertising Appeals and Cultural Values of Video Advertising in Thailand. Trends in Undergraduate Research, 3 (1). pp. 1-8.

Siti Syaza Nabilah, Fauzihana and Norazirah, Ayob (2020) Perceptions of Muslim Travellers Toward Halal Lifestyle in South Korea. Trends in Undergraduate Research, 3 (1). pp. 9-16.

Muhammad, Ali and Puah, Chin Hong and Norazirah, Ayob and Syed Ali, Raza (2019) Factors influencing tourist’s satisfaction, loyalty and word of mouth in selection of local foods in Pakistan. British Food Journal. ISSN 0007-070X

Puah, Chin Hong and Jong, Meng-Chang and Norazirah, Ayob and Shafinar, Ismail (2018) The Impact of Tourism on the Local Economy in Malaysia. International Journal of Business and Management;, 13 (12). pp. 151-157. ISSN 1833-8119

Fadilah, Siali and Kii, Winnie Lin Lin and Mahani Muhammad, Abdu Shakur and Norazirah, Ayob (2016) Young Adult Sarawakian Purchase Intention On Junk Food Based On Packaging Design Elements. Journal of Borneo Kalimantan, 2 (2). ISSN 2289-2583

Norazirah, Ayob and Nabsiah, Abd. Wahid and Azizah, Omar (2013) Attributional model of visitors’ event experience in festivals and special events. International Journal of Event Management Research, 8 (1). pp. 21-32. ISSN 1838-0681

Abas, Said and Ahmad, Shuib and Norazirah, Ayob and Fazlina, Yaakub (2013) An Evaluation Of Service Quality From Visitors’ Perspectives: The Case Of Niah National Park In Sarawak. International Journal of Business and Society, 14 (1). pp. 61-78. ISSN 1511 6670

Norazirah, Ayob and Nabsiah, Abd. Wahid and Azizah, Omar (2013) Mediating effect of visitors' event experiences in relation to event features and post-consumption behaviors. Journal of Convention & Event Tourism, 14 (3). pp. 177-192. ISSN 1547-0148

Abas, Said and Ahmad, Shuib and Norazirah, Ayob and Fazlina, Yaakub (2013) An evaluation of service quality from visitors' perspectives: The case of Niah National Park in Sarawak. International Journal of Business and Society, 14 (1). pp. 61-78. ISSN 1511-6670

Norazirah, Ayob (2003) An analysis of event tourism in Malaysia. ASEAN Journal on Hospitality and Tourism, 2 (2). pp. 92-102. ISSN 1412-2073

Book

Nik Maheran, Nik Muhammad and Mohd Zabri, Yusof and Mohammad Ishamudin, Ismail and Fazli, Said and Norazirah, Ayob and Ahmad Syubaili, Mohamed and Aida Shafreena, Ahmad Puad and Jessica Rinny, Meting (2021) USAHAWAN SISWA : MEMETA HALUAN, MELAKAR JAYA. Penerbit UMK, Bachok, Kelantan, pp. 1-281. ISBN 978-967-2912-70-5

Book Chapter

Aida Shafreena, Ahmad Puad and Norazirah, Ayob and Jessica Rinny, Meting (2021) JETHRO DETAILING ENTERPRISE: USAHAWAN PERINCIAN KERETA DAN BOT MEWAH. In: USAHAWAN SISWA : MEMETA HALUAN, MELAKAR JAYA. Penerbit UMK, pp. 154-159. ISBN 978-967-2912-70-5

Proceeding

Norazirah, Ayob and Nabsiah, Abd. Wahid and Azizah, Omar (2010) Examining visitors’ event experiences at festivals and special events: Proposed framework. In: International Conference on Management, Hospitality & Tourism and Accounting, 2010, November, 12-13, Jakarta, Indonesia..

Norazirah, Ayob and Abas, Said (2010) Service Quality and Customer Satisfaction within Festival and Special Event. In: Knowledge Management International Conference (Kmice2010), 2010, May, 25-27, Terengganu, Malaysia.

Working Paper

Norazirah, Ayob and Salbiah, Edman (2006) Demand For Domestic Tourism: Market From Kuching, Sarawak. [Working Paper]

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