Items where Author is "Liew, Elaine Yi Ying"

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Article

Sharizal, bin Hashim and Liew, Elaine Yi Ying and Sheraz, Ahmed (2019) Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry. Asia-Pacific Social Science Review, 19 (3). pp. 42-55. ISSN 0119-8386

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