Nurhanan Syafiah, Abdul Razak and Chandramalar, Munusami and Siti Aishah, Hussin and Jenniboy, Kimpah and Nur Farrahanie, Ahmad Tarmizi (2024) Does Green Skepticism Influence Repurchase Intention? The Moderating Effect of Greenwashing Among Malaysian Consumers. In: Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation. Lecture Notes in Networks and Systems, 1081 . Springer, Cham., pp. 245-254. ISBN 978-3-031-67437-2
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Abstract
The rising prevalence of “greenwashing” has caused consumers to become more confused about the green promises made in a lot of commercials. This research looks at how brand image and green messaging relate to repurchase intention, and how greenwashing may act as a moderator in this connection. Data was gathered via convenience sampling. 150 people were selected as the study’s sample size. Using Smart PLA 4.0, this study uses the Structural Equation Model (SEM). According to the research, repurchase intention is significantly impacted by greenwashing of brands’ green messaging and image. People from Selangor, Malaysia, from a range of age groups and occupations made up the respondents. More significantly, from a pragmatic perspective, this study provides proof that greenwashing affects trustworthiness and creates opportunities for more study.
Item Type: | Book Chapter |
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Uncontrolled Keywords: | Structural Equation Model (SEM), greenwashing, Smart PLA 4.0, green messaging and image. |
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
Depositing User: | Ahmad Tarmizi |
Date Deposited: | 30 Jul 2024 03:36 |
Last Modified: | 30 Jul 2024 03:36 |
URI: | http://ir.unimas.my/id/eprint/45427 |
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