Siti Marina, Kamil and Alvenna Theay, Ritchi (2023) Code-mixing in a Malaysian Social Influencer’s YouTube Videos. In: Advertising language : Secrets of persuasion. UNIMAS Publisher, pp. 45-58. ISBN 9789670054438
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Abstract
As the Internet has become the most useful tool for communication in the 21st century, more and more people have turned to the internet as a main source of communication. Apart from the increase in usage of the Internet for educational and professional purposes, online entertainment media platforms have also seen a spike in its usage. Statista (2022) reported that as of January 2022, YouTube alone has 2.6 billion active monthly users and has gained USD 8.6 billion in ad revenues. As more and more YouTube “celebrities” who are better known as influencers are produced by this social media platform, the spotlights have shifted from singers and actors to YouTube celebrities.
| Item Type: | Book Chapter |
|---|---|
| Uncontrolled Keywords: | Internet, tool for communication, YouTube celebrities. media platforms. |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Education, Language and Communication |
| Depositing User: | Gani |
| Date Deposited: | 15 Dec 2023 01:30 |
| Last Modified: | 15 Dec 2023 01:30 |
| URI: | http://ir.unimas.my/id/eprint/43709 |
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