Masilah, Mohamad and Rahayu, Tasnim and Siti Aisyah, Binti Ya'kob (2023) Continued Use of Food Delivery Applications (FDAs) Post COVID-19 in Malaysia: Barriers and Growth. In: Kedah International Conference on Social Science and Humanities UiTM Kedah (Online), Malaysia : 2nd International Conference on Business, Finance, Management and Economics (BIZFAME), 21-22 June 2023, UiTM Kedah (online).
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Abstract
COVID-19 has opened many prospects for the retail sector, especially the food industry. Due to the pandemic retrenchment, the online channel has played a crucial role in ensuring the business's survival. Nevertheless, companies face several issues concerning Food Delivery Applications (FDAs), primarily related to user intent and barriers to non-adoption. The study aims to analyze the factors that influence user intent to use FDAs continuously, discover the barriers that influence consumers' intention to use FDAs, and explore the potential growth of FDAs.
| Item Type: | Proceeding (Paper) |
|---|---|
| Uncontrolled Keywords: | Continuance intention; COVID-19 pandemic; Food Delivery Applications (FDAs); Mobile Apps |
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Ya'kob |
| Date Deposited: | 09 Oct 2023 07:01 |
| Last Modified: | 09 Oct 2023 07:01 |
| URI: | http://ir.unimas.my/id/eprint/42967 |
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