The Form and content of the Palestinian Poster from 1965 to 2017

Sudan, Hamdan Hmidan (2019) The Form and content of the Palestinian Poster from 1965 to 2017. PhD thesis, Universiti Malaysia Sarawak, (UNIMAS).

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Abstract

The poster is a cultural product that expresses the culture of a society. It is a human expression composed of the same components as any form of artistic work, namely form and content. The objective of this study is to illustrate the relationship between the form and the content and to identify the characteristics of the Palestinian poster from 1965 to 2017. The Palestinian national poster emerged in various forms and contents, most notably heroic poster, memorial posters of the marty, cultural posters, and painting easel posters. The study is qualitative deductive research approach that relies of systematic content analysis based on the characteristics of the artwork. The case studies entail all the Palestinian posters that published from 1965 to 2017 and purposive sampling is chosen for selecting the sample. The study uses NARA photo analysis as a tool. The researcher assumes that the poster artist has been looking at a positive relationship consensual in terms of shape and content. However, the dramatic changes and events in Palestine have a greater role in determining the nature of the relationship permanently. This makes the artists of the Palestinian poster focus more on the form than on the content to keep following up the changing event within the Palestinian struggle. The letter of the Palestinian poster was often non-specific, and therefore the Palestinian artist struggling to find a suitable way to achieve what he intended in the design of the poster, that is to strengthen the shape on the content or vice versa. As a conclusion, the Palestinian poster artist does not focus on the content in a clear professional manner, reflecting the aesthetic and intellectual values.

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