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International TRIZ Future Conference

TFC 2022: Systematic Innovation Partnerships with Artificial Intelligence and Information Technology pp 70–85Cite as

Inventive Design Solutions for the Complex Socio-technical Problems in Preserving Indigenous Symbolic Visual Communication

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Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT,volume 655)

Abstract

Visual symbolic communication systems such as emojis are increasingly important to facilitate casual communications and spontaneous information exchange in our daily lives. However, the use of such systems poses dangers to the preservation of local visual symbolic languages as practised by many indigenous and culturally rich local communities. This research aims at developing a local cultural value-based visual communication system for indigenous people in the Malaysian Borneo states of Sabah and Sarawak. The design of such systems requires systematic analysis and identifying the core issue in solving complex socio-technical system problems. Meaningful engagement with different community levels, the sustainability of local knowledge, and cultural values were the primary considerations in designing a culture-preserving model. By utilising the Law of System Completeness of TRIZ, and the engagement of the interaction of supersystems, a conceptual model that can map and analyse indigenous symbolic visual communication systems was developed. This modelling approach has provided numerous insightful ideas for transforming global communication approaches to be sensitive to the cultural needs of indigenous communities.

Keywords

  • Indigenous Knowledge Communication System (IKCS)
  • TRIZ
  • Law of System Completeness
  • Information Communication Technology for Development (ICT4D)

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Author information

Authors and Affiliations

  1. Department of Graphic Communication, School of the Arts, Universiti Sains Malaysia, Penang, Malaysia

    Chu Hiang Goh

  2. Institute of Social Informatics and Technological Innovations, Universiti Malaysia Sarawak, Kota Samarahan, Malaysia

    Narayanan Kulathuramaiyer

Authors
  1. Chu Hiang Goh
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  2. Narayanan Kulathuramaiyer
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Corresponding author

Correspondence to Chu Hiang Goh .

Editor information

Editors and Affiliations

  1. Warsaw University of Technology, Warsaw, Poland

    Robert Nowak

  2. Warsaw University of Technology, Warsaw, Poland

    Jerzy Chrząszcz

  3. Technical University of Cluj-Napoca, Cluj-Napoca, Romania

    Stelian Brad

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Goh, C.H., Kulathuramaiyer, N. (2022). Inventive Design Solutions for the Complex Socio-technical Problems in Preserving Indigenous Symbolic Visual Communication. In: Nowak, R., Chrząszcz, J., Brad, S. (eds) Systematic Innovation Partnerships with Artificial Intelligence and Information Technology. TFC 2022. IFIP Advances in Information and Communication Technology, vol 655. Springer, Cham. https://doi.org/10.1007/978-3-031-17288-5_7

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  • DOI: https://doi.org/10.1007/978-3-031-17288-5_7

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