Muhammad Jameel, Mohamed Kamil and Shahriman, Zainal Abidin (2014) The Value of Unconscious Human Behavior in Product Design Innovation. In: 2nd International Conference on Technology, Informatics, Management, Engineering & Environment, August 19-21, 2014, Bandung, Indonesia.
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Abstract
This paper evaluates a new perimeter of design thinking with respect to the value of unconscious human behavior, as well as the direction for the development of innovative product design. The paper reviews the literature on the value of unconscious human behavior in the design perspective. Freud’s theory of mind and Bargh’s model of the unconscious behavioral guidance system are being reviewed. Furthermore, four attributions of unconscious everyday human behaviors, which contribute in design concepts and ideation, are also being explored along with the model of obvious needs and latent needs in everyday life, which educate a designer about how unconscious human behavior could indicate user’s implicit needs
| Item Type: | Proceeding (Paper) |
|---|---|
| Uncontrolled Keywords: | unconscious human behaviour; design thinking; product design |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology N Fine Arts > NC Drawing Design Illustration |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Mohamed Kamil |
| Date Deposited: | 23 Jun 2022 06:27 |
| Last Modified: | 23 Jun 2022 06:27 |
| URI: | http://ir.unimas.my/id/eprint/38722 |
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