Muhammad Jameel, Mohamed Kamil and Shahriman, Zainal Abidin (2013) Unconscious Human Behavior at Visceral Level of Emotional Design. Procedia - Social and Behavioral Sciences, 105. pp. 149-161. ISSN 1877-0428
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Abstract
In the near future, the emphasis on product design innovation will be on finding a fit between technology and human values. However, there is still a limited discussion available on the unconscious human behaviour as well as inadequate literature related to the visceral level of emotional design. The purpose of this study is to manipulate the value of view of multidisciplinary experts. The paper's goal is to provide a new perimeter of design thinking with respect to the emotional design, as well as the direction for the development of innovative product design.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Unconscious human behavior; visceral level; emotional design; behavioral science. |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General) N Fine Arts > NC Drawing Design Illustration |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Mohamed Kamil |
| Date Deposited: | 23 Jun 2022 00:55 |
| Last Modified: | 23 Jun 2022 00:55 |
| URI: | http://ir.unimas.my/id/eprint/38720 |
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