Lee, Chiu Yen (2007) Main title research on advertising campaign in promoting rainforest world music festival. [Final Year Project Report] (Unpublished)
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Abstract
Rainforest World Music Festival (RWMF) is an annual festival featuring international, regional and local artists, which held at Sarawak Cultural Village, Santubung. The event is not foreign to local and also well known internationally. Unfortunately, the campaign failed to attract visitor in Peninsular Malaysia.
| Item Type: | Final Year Project Report |
|---|---|
| Additional Information: | Project report (BA.) -- Universiti Malaysia Sarawak, 2007. |
| Uncontrolled Keywords: | local artists, Sarawak Cultural Village, Peninsular Malaysia |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Dan |
| Date Deposited: | 28 Feb 2022 06:42 |
| Last Modified: | 03 Jan 2024 02:06 |
| URI: | http://ir.unimas.my/id/eprint/37950 |
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