Strategi Pemasaran Pementasan Keluarga Borjuis

Wei, Ting Ling (2018) Strategi Pemasaran Pementasan Keluarga Borjuis. [Final Year Project Report] (Unpublished)

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Abstract

This research is related with the field study of the theatre production management. In this research, researcher will focus on the marketing management by Keluarga Borjuis which has been staged in Experimental Theater, Faculty of Applied and Creative Arts, UNIMAS. The researcher has carried out this study based on three research objectives as listed below. The first objective is to identify the role of unit marketing and publicity in the Keluarga Borjuis (2017) production. The second objective is to elaborate the marketing strategies of the show Keluarga Borjuis and applying the marketing concept 4P by McCarthy (1964) while the next objective is to formulate marketing strategies Keluarga Borjuis (2017). The research has been using qualitative method which is interview. The results of the interview has been recorded using smartphones and transcribed. In the finding, researcher has included the discussion on the marketing strategis of Keluarga Borjuis and apply marketing mix 4P which is product, price, promotion and place that helps researcher to analyzed marketing system by Keluarga Borjuis production.

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