Yap, Yi Hao (2015) Celebrities’ Idolization Affect on Generation Y Actual Consumption Behavior on Hallyu Fashion. [Final Year Project Report] (Unpublished)
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Abstract
Hallyu popular culture has been emerging since late 90’s in Asia. Hallyu refers to phenomenon of Korean popular culture that gaining immense popularity. Hallyu started with Korean TV dramas being exported to nearby countries, but the new Hallyu of recent years is being led by young K-pop singers. Meanwhile, more and more people trying to dress up with Hallyu fashion. This study was designed to examine the relationship between dimension of popular culture construct and actual consumption behavior of Generation Y on Hallyu fashion.
| Item Type: | Final Year Project Report |
|---|---|
| Additional Information: | Project Report (BSc.) - Universiti Malaysia , 2015. |
| Uncontrolled Keywords: | Hallyu fashion, Generation Y, Korean popular culture, consumption behavior, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, , research, Universiti Malaysia Sarawak. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Gani |
| Date Deposited: | 05 Jul 2019 06:52 |
| Last Modified: | 13 Mar 2024 07:58 |
| URI: | http://ir.unimas.my/id/eprint/25590 |
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