Alallan, Yousef (2017) The Effectiveness of Animated Commercials for Product Advertisement Through Consumers’ Attitudes and Perceptions. Masters thesis, Universiti Malaysia Sarawak.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Thesis (M.A.) -- Universiti Malaysia Sarawak, 2017. |
| Uncontrolled Keywords: | animation, advertisement, cognitive ads, affective ads, intention to purchase, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak. |
| Subjects: | N Fine Arts > N Visual arts (General) For photography, see TR |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 12 Mar 2019 07:24 |
| Last Modified: | 29 May 2023 06:37 |
| URI: | http://ir.unimas.my/id/eprint/23920 |
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