Research of corporate identity of modern cafe outlets in Malaysia

Ng, Mei Leng, (2005) Research of corporate identity of modern cafe outlets in Malaysia. [Final Year Project Report] (Unpublished)

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Abstract

In this modern age, more and more crowded cafes are opened until passed midnight which reflects that people prefer late night meetings. Modern cafe offer a place of sharing for people of all ages, races and religions. This is a place where most people would like to be seen, enjoying their cup of drinks. Sipping a latte or a cup of dark espresso of the local cafe is so popular in Malaysia that people often forget that this coffee house habit was imported from Europe. Now that this process is coming full circle, Malaysia is prepared to roll out its own unique stylish concept across the Peninsular, Sabah and Sarawak. The title for this project is "Research on Corporate Identity of Modern Cafe Outlets in Malaysia".

Item Type:	Final Year Project Report
Additional Information:	Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2005.
Uncontrolled Keywords:	Restaurants Design and plans, Restaurants, corporate identity, modern cafe, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak
Subjects:	H Social Sciences > HD Industries. Land use. Labor N Fine Arts > NA Architecture
Divisions:	Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User:	Saman
Date Deposited:	24 Oct 2017 04:01
Last Modified:	22 Jan 2024 04:42
URI:	http://ir.unimas.my/id/eprint/18265

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