Goh,, Poi Chiaw (2005) If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak. [Final Year Project Report] (Unpublished)
![[img]](http://ir.unimas.my/style/images/fileicons/text.png) |
PDF (Please get the password by email to repository@unimas.my , or call ext: 082-583914/3973/3933)
Goh Poi Chiaw.pdf Restricted to Registered users only Download (5MB) |
Abstract
The main aim of this study is to determine whether there are significant relationships between the three descriptive elements (involvement, message, and celebrity) and the TV advertisement effectiveness based on the purchase intention
| Item Type: | Final Year Project Report |
|---|---|
| Additional Information: | Universiti Malaysia Sarawak, UNIMAS |
| Uncontrolled Keywords: | UNIMAS, Influence television advertisement, Teenagers, Kuching |
| Subjects: | A General Works > AC Collections. Series. Collected works H Social Sciences > H Social Sciences (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 14 Mar 2014 02:22 |
| Last Modified: | 03 Oct 2023 07:58 |
| URI: | http://ir.unimas.my/id/eprint/1066 |
Actions (For repository members only: login required)
 |
View Item |
