Chin, Sien Fah (2005) Ethnic groups' attitude and behavioral intention : the impact of language in packing. [Final Year Project Report] (Unpublished)
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Abstract
The main aim of this study is to determine the impact of language in packaging toward different ethic group's attitude and behavior intention. Besides, it intends to show the reaction of respondents towards package that imprinted with their ethic language and their second language.
| Item Type: | Final Year Project Report |
|---|---|
| Additional Information: | Universiti Malaysia Sarawak, UNIMAS |
| Uncontrolled Keywords: | UNIMAS, Language, Malay, Chinese, Malaysia |
| Subjects: | H Social Sciences > HM Sociology P Language and Literature > P Philology. Linguistics |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 13 Mar 2014 04:22 |
| Last Modified: | 13 Feb 2023 04:14 |
| URI: | http://ir.unimas.my/id/eprint/1020 |
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