Brand equity and firm performance : evidence from trading and service sector in Malaysia

Lim,, Chin Chien (2010) Brand equity and firm performance : evidence from trading and service sector in Malaysia. Project Report. Universiti Malaysia Sarawak.

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BRAND EQUITY AND FIRM PERFORMANCE-EVIDENCE FROM TRADING AND SERVICE SECTOR IN MALAYSIA (full text).pdf
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Item Type: Monograph (Project Report)
Additional Information: Universiti Malaysia Sarawak, UNIMAS
Uncontrolled Keywords: UNIMAS, Malaysia, Brand Equity, Firm Performance, 2010
Subjects: A General Works > AC Collections. Series. Collected works
A General Works > AC Collections. Series. Collected works

H Social Sciences > HB Economic Theory
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 12 Mar 2014 04:18
Last Modified: 29 May 2015 03:42
URI: http://ir.unimas.my/id/eprint/970

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