An empirical analysis : advertising effects on firm performance in the Malaysian consumer products sector

Gan, , Kien Siong (2010) An empirical analysis : advertising effects on firm performance in the Malaysian consumer products sector. Technical Report. Universiti Malaysia Sarawak.

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Item Type: Monograph (Technical Report)
Additional Information: Universiti Malaysia Sarawak
Uncontrolled Keywords: UNIMAS, Advertising, Firm Performance, Malaysian, Consumer product sector, 2010
Subjects: A General Works > AC Collections. Series. Collected works
A General Works > AC Collections. Series. Collected works

H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 12 Mar 2014 04:11
Last Modified: 11 Mar 2015 07:49
URI: http://ir.unimas.my/id/eprint/966

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