Factors influence consumer decision making in purchasing mobile phone in Sibu

Tiew, Sing Lui (2012) Factors influence consumer decision making in purchasing mobile phone in Sibu. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).

[img] PDF (Please get the password by email to repository@unimas.my , or call ext: 3914 / 3942 / 3933)
Factors Influence Consumer Decision Making In Purchasing Mobile Phone In Sibu.pdf
Restricted to Registered users only

Download (16MB)

Abstract

The purpose of this study is to identify the factors influence consumer decision making in purchasing mobile phone in Sibu. This study examines the seven main factors which are price, product, promotion, social, cultural, place and family will influence most to the consumer decision making.

Item Type: Thesis (Masters)
Additional Information: Thesis (M.Sc.) -- Universiti Malaysia Sarawak, 2012.
Uncontrolled Keywords: consumer decision making , mobile phone, Consumption (Economics), Social aspects, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Faculties, Institutes, Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 05 Oct 2015 02:28
Last Modified: 02 May 2023 09:00
URI: http://ir.unimas.my/id/eprint/9063

Actions (For repository members only: login required)

View Item View Item