Effects of Music in supermarket : Employee's reaction

Chuo, Heidi Sin Ai (2012) Effects of Music in supermarket : Employee's reaction. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).

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Abstract

This research focused on the supermarket employee's reaction of moods and behavior towards the music played in their workplace. The intention of this research was to examine the relationship of background music and employee's reaction, whether respondents like or dislike when the music being Player Questionnajres were distributed to eight supermarkets in Sibu town and total respondents obtained were 199. Collected data was analyzed by applying frequency analysis and factor analysis. The research found that respondent's mood and behavior are closely related to the music played in their working environment.

Item Type: Thesis (Masters)
Additional Information: Thesis (M.Sc.) -- Universiti Malaysia Sarawak, 2012.
Uncontrolled Keywords: supermarket employee's, music, behaviour, sibu, Employees, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 05 Oct 2015 02:20
Last Modified: 05 Oct 2015 02:20
URI: http://ir.unimas.my/id/eprint/9061

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