The impact of advertising expenditure on the demand for money in Malaysia

Lai, Kim Lin (2011) The impact of advertising expenditure on the demand for money in Malaysia. [Project Report] (Unpublished)

[img]
Preview
PDF
THE IMPACT OF ADVERTISING EXPENDITURE ON THE DEMAND FOR MONEY IN MALAYSIA(24 pgs).pdf

Download (773kB) | Preview
[img] PDF
THE IMPACT OF ADVERTISING EXPENDITURE ON THE DEMAND FOR MONEY IN MALAYSIA(OCR).pdf
Restricted to Registered users only

Download (1MB)

Abstract

The main purpose of this study is to determine the characteristic of money demand function in Malaysia by including advertising expenditure as a new variable using annual data over the period of 1978 to 2008. Developed econometric techniques of unit root tests, cointegration tests, vector error-correction modeling and Granger causality test have been employed. The findings verify that the money demand in term of real M2 of Malaysia is significant. The money demand function is stable in the long-run. All of the independent variables include real GDP, saving deposit rate, exchange rate and advertising expenditure can affect the demand for money in the short-run. In addition, the money demand function is fitted excellently with the theoretical concept of money demand.

Item Type: Project Report
Additional Information: Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2011.
Uncontrolled Keywords: Expenditures, Public--Evaluation, Expenditures, Public-- Cost effectiveness, Expenditures, Public, Universiti Malaysia Sarawak, UNIMAS, university, university, education, research, Sarawak, Malaysia, kuching, samarahan, borneo, undergraduate
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HJ Public Finance
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 05 Feb 2015 06:58
Last Modified: 06 May 2015 01:20
URI: http://ir.unimas.my/id/eprint/6441

Actions (For repository members only: login required)

View Item View Item