Market orientation and organizational performance : the impact of leader-member exchange

Bong, Sheue Ehyi (2011) Market orientation and organizational performance : the impact of leader-member exchange. [Final Year Project Report] (Unpublished)

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Abstract

Previous studies have found that market orientation is significantly related to economic performance or financial performance. This study attempts to provide an insight to how market orientation is significantly related to judgmental performance or non-financial performance in the financial services industry in Malaysia. The relationship between leader and members is examined so as to determine whether this relationship will moderate the relationship between market orientation and organizational performance in an organization. Superior-LMX is developed in this study. The finding shows that superior’s emotional support and guidance directly impact subordinates’ work performance and it do not moderate relationship between market-orientation and organizational performance in an organization. Based on the result, managers in financial services industry should focus on their market orientation and develop a good leader-member exchange in order to improve the organizational performance.

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