Research on promoting borneo cultural festival

Chua,, Patrick Boon Chai (2007) Research on promoting borneo cultural festival. [Project Report] (Unpublished)

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Abstract

This research leads to the awareness of the importance in promotional and advertising campaign of Borneo Cultural Festival, as well as the perception of the Malaysian society regarding the Borneo Cultural Festival that is considered as one of the extravaganza festivals in Sarawak. This study is measured through a qualitative and quantitative research. From the research, it can be concluded that the event (BCF) needed an effective and thorough advertising campaign to create awareness in order to attract audiences. Thus, this research will focus on promoting the Borneo Cultural Festival to become one of the successful festivals in Malaysia.

Item Type: Project Report
Additional Information: Project report (BA.) - Universiti Malaysia Sarawak, 2007.
Uncontrolled Keywords: Cultural fusion and the arts, Borneo Cultural Festival, Advertising, Malaysia, UNIMAS, Universiti Malaysia Sarawak,Undergraduate
Subjects: N Fine Arts > NX Arts in general
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Karen Kornalius
Date Deposited: 02 Feb 2015 03:37
Last Modified: 17 Mar 2015 03:26
URI: http://ir.unimas.my/id/eprint/6373

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