Research on promotional campaign of F&N fruit juice

Ardiles, ak. Gabrial (2007) Research on promotional campaign of F&N fruit juice. Universiti Malaysia Sarawak, (UNIMAS). (Unpublished)

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Abstract

Fruit juice is one of the most favourable products because of its refreshing and healthy content. However F & N’s “Fruit Tree” is less known compared to other brands such as ‘Yeo’s,”Drinho” and “Cheers”. It was due to lack of aggressive campaign and promotion to the end user. This research is conducted to analyze, to identify and to create the effective campaign for this fruit juice product.

Item Type: Other
Additional Information: Project report (BA.) -- Universiti Malaysia Sarawak, 2007.
Uncontrolled Keywords: Promotions, Case Studies, Fruit Juice, promotional campaigns, UNIMAS, Universiti Malaysia Sarawak, Undergraduate
Subjects: T Technology > TS Manufactures
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Karen Kornalius
Date Deposited: 03 Feb 2015 02:44
Last Modified: 19 Sep 2017 06:37
URI: http://ir.unimas.my/id/eprint/6334

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