Ethnically targeted advertising : views of those not targeted

Ernest Cyril, de Run (2007) Ethnically targeted advertising : views of those not targeted. Ethnically targeted advertising : views of those not targeted, 19 (3).

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Abstract

This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions.

Item Type: Article
Uncontrolled Keywords: UNIMAS, 2007, Advertising, Target Market, Ethic Group, Chinese people, Malaysia
Subjects: A General Works > AC Collections. Series. Collected works
A General Works > AC Collections. Series. Collected works

B Philosophy. Psychology. Religion > BJ Ethics
H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 13 Jan 2014 05:43
Last Modified: 14 Apr 2016 06:37
URI: http://ir.unimas.my/id/eprint/534

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