Managing service quality for competitive advantages in local financial institutions : a study on local commercial banks in Kuching, Sarawak

Hon,, Simon Lit Min (2002) Managing service quality for competitive advantages in local financial institutions : a study on local commercial banks in Kuching, Sarawak. Masters thesis, Universiti Malaysia Sarawak.

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Abstract

The current financial crisis coupled with government efforts to consolidate local financial institutions or local commercial banks towards 10 anchor banks under revised merger programme are forcing local commercial banks to improve their service quality as a significant source of competitive advantage in a competitive environment or marketplace

Item Type: Thesis (Masters)
Uncontrolled Keywords: UNIMAS, Universiti Malaysia Sarawak, Postgraduate, Service Quality, Local Financial Institutions, Local Commercial Bank, Kuching, Sarawak
Subjects: A General Works > AC Collections. Series. Collected works
A General Works > AC Collections. Series. Collected works

H Social Sciences > H Social Sciences (General)
H Social Sciences > HG Finance
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 07 Dec 2013 08:36
Last Modified: 18 Aug 2015 00:48
URI: http://ir.unimas.my/id/eprint/433

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