Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities

Dennis, Achil (2002) Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities. Masters thesis, Universiti Malaysia Sarawak.

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Abstract

The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards advertisements.

Item Type: Thesis (Masters)
Uncontrolled Keywords: UNIMAS, Universiti Malaysia Sarawak, Postgraduate, 2003, Iban and Chinese, Ethicities, Advertisement, beliefs and attitude
Subjects: A General Works > AC Collections. Series. Collected works
A General Works > AC Collections. Series. Collected works

H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 06 Dec 2013 08:46
Last Modified: 20 Aug 2015 07:32
URI: http://ir.unimas.my/id/eprint/428

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