Relationship building : Hair beauty salons and their customers

Tudin , Rabaah and Tambabaki , Ellen (2012) Relationship building : Hair beauty salons and their customers. Working Paper. Universiti Malaysia Sarawak, (UNIMAS).

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Abstract

The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30) salon owners or their representatives in Kuching City, Sarawak.

Item Type: Monograph (Working Paper)
Additional Information: Universiti Malaysia Sarawak
Uncontrolled Keywords: UNIMAS, Relationship Marketing, Relationship Building, Hair Beauty Salon.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HM Sociology
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 16 Jun 2014 04:07
Last Modified: 11 Mar 2015 00:19
URI: http://ir.unimas.my/id/eprint/3232

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