Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity

Hiram, Ting and Ernest Cyril, de Run and Ramayah, T. (2015) Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity. Review of Business Management, 17 (54). pp. 769-787. ISSN 18064892

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Item Type: Article
Uncontrolled Keywords: Advertising, attitude, belief, culture, SEM, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HM Sociology
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 06 Sep 2017 06:07
Last Modified: 06 Sep 2017 06:07
URI: http://ir.unimas.my/id/eprint/17481

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