The Importance Of Non-Musical Elements And Level Of Satisfaction In A Live Musical Show

Mohd Fahmi, Bin Yahaya and Lee, Ying Quan and Nordiana, Ahmad Nordin (2017) The Importance Of Non-Musical Elements And Level Of Satisfaction In A Live Musical Show. Science International (Lahore), 29 (1). pp. 139-142. ISSN 1013-5316

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Abstract

This study examines the importance of non-musical elements in a live musical performance focusing primarily on musical environment, musician, physical setting and audience interaction. It also analyses audience levels of satisfaction on each one of the variables involve. The construct was developed based on present literature and was put to the test on Malaysian grounds. A set of 200 self-administered questionnaires were randomly distributed to audiences at several musical performance venues. The data was analysed quantitatively using descriptive statistics. Due to the experiential nature of performing arts, it is to the best interest of production crew as well as the artists involved to know what is it that audiences look for in a live musical performance and serve them. The evidence from this study suggested that audience response to musical as well as non-musical elements. In order to ensure delightful experience, arts event managers are advice to give if not equal, considerable attention to the factors involved.

Item Type: Article
Uncontrolled Keywords: Arts marketing; audience satisfaction; non-musical elements, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: N Fine Arts > NX Arts in general
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Karen Kornalius
Date Deposited: 21 Aug 2017 07:24
Last Modified: 21 Aug 2017 07:24
URI: http://ir.unimas.my/id/eprint/17332

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