Network Relationships for Firm’s Value-Added Strategies: A Case Study of Sarawak Convention Bureau (SCB)

Hamrila, A. Latip and Smyrnios, Kosmas X. (2012) Network Relationships for Firm’s Value-Added Strategies: A Case Study of Sarawak Convention Bureau (SCB). World Journal of Social Sciences, 2 (4). pp. 235-248. ISSN 1838-3785

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Abstract

The fragmented nature of the convention industry requires a substantial degree of networking and collaboration among the multifaceted network relationships in destination marketing. Forming specific societal structures and processes within the delegates and convention-related businesses, the evolution and progression in convention industry are associated with social benefits through an exchange of ideas, fostering business contacts and facilitating knowledge transfer. These cooperation and collaboration lead to the quest for value-added strategies. Based upon a case study of Sarawak Convention Bureau, this paper proposes a more integrative theoretical framework in an attempt to describe and explain the nature of network relationships in convention industry, and the value-added strategies from the viewpoint of social capital. The case study involves face-to-face interviews, data coding, causal network modelling, and within-case analysis, throughout the interactive processes of qualitative inquiry.

Item Type: Article
Uncontrolled Keywords: Destination marketing, social capital, network relationships, value-added strategies, convention industry, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HB Economic Theory
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 07 Aug 2017 03:11
Last Modified: 07 Aug 2017 03:11
URI: http://ir.unimas.my/id/eprint/17034

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