Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia.

Ernest Cyril , de Run and Fah, Chin Sien (2006) Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia. Sunway Academic Journal 3, 133–145 (2006), 3. pp. 133-145.

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Item Type: Article
Additional Information: Universiti Malaysia Sarawak, UNIMAS
Uncontrolled Keywords: Language, packaging, ethnic, Malay, Chinese, Malaysia, UNIMAS, 2006
Subjects: A General Works > AC Collections. Series. Collected works
A General Works > AC Collections. Series. Collected works

H Social Sciences > HB Economic Theory
P Language and Literature > P Philology. Linguistics
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 07 Apr 2014 04:00
Last Modified: 12 Mar 2015 08:28
URI: http://ir.unimas.my/id/eprint/1662

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