It’s not just a brand name: The impact of language on consumer attitude and behavior

Ernest Cyril , de Run and Yee, Teh Chin and Khalique, Muhammad (2010) It’s not just a brand name: The impact of language on consumer attitude and behavior. International Journal of Research Studies in Management , 1 (2). pp. 47-56.

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Item Type: Article
Additional Information: Universiti Malaysia Sarawak, UNIMAS
Uncontrolled Keywords: UNIMAS, 2010, brand name, language, Chinese, Malaysia, consumer attitude
Subjects: A General Works > AC Collections. Series. Collected works
A General Works > AC Collections. Series. Collected works

H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 07 Apr 2014 03:27
Last Modified: 11 Mar 2015 07:46
URI: http://ir.unimas.my/id/eprint/1654

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