Wong, Sing Lung. (2004) International Strategy on Market Selection, market entry mode and risk analysis. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).
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Abstract
The objective of this paper is to study the international market selection program by Malaysian firms engaging in international business. It will analyze and identify the factors of importance or screening criteria in evaluating potential foreign markets.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Thesis (M.Sc.) - Universiti Malaysia Sarawak , 2004. |
| Uncontrolled Keywords: | Export marketing, International business enterprises, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Saman |
| Date Deposited: | 31 May 2017 05:08 |
| Last Modified: | 22 Sep 2023 03:44 |
| URI: | http://ir.unimas.my/id/eprint/16497 |
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