The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market

Zakaria, bin Ibrahim. (2004) The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).

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Abstract

This study would attempt to scrutinize the development of franchise fast food restaurant business in Malaysia after 10 years inception of the Franchise development program in 1992. This study would also attempt to analyze the views of consumers on the franchise fast food restaurant business on Kuching city

Item Type: Thesis (Masters)
Additional Information: Thesis (M.Sc.) - Universiti Malaysia Sarawak , 2004.
Uncontrolled Keywords: Franchises, Retail trade, Restaurant management, Consumer satisfaction, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Saman
Date Deposited: 25 May 2017 06:38
Last Modified: 25 May 2017 06:38
URI: http://ir.unimas.my/id/eprint/16436

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