ICTs and tourists’ satisfaction. A test on a rural tourist destination

Abang Azlan, Mohamad and May-Chiun, Lo and Peter, Songan and Alvin Wee, Yeo (2010) ICTs and tourists’ satisfaction. A test on a rural tourist destination. e-Review of Tourism Research, 8 (5). ISSN 1941-5842

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Abstract

This study examines the impact of ICTs in local communities. This study was conducted in Bario, a rural tourism destination located in the state of Sarawak, Malaysia. The results indicate that ICTs are able to increase the number of visitors. The study also demonstrates the important dimensions that contribute to tourists’ satisfaction so that future ICT efforts can be focused on them. The findings revealed that most of the visitors were aware of Bario because of its publicity through the website.

Item Type: Article
Uncontrolled Keywords: UNIMAS, ICTs tourists, satisfaction, rural destination, Malaysia, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: T Technology > T Technology (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 07 Apr 2014 01:40
Last Modified: 03 Mar 2017 01:17
URI: http://ir.unimas.my/id/eprint/1639

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